*** PepsiCo bags title sponsorship for IPL***
Winning bid worth Rs 396.8 crores for five seasons
The BCCI Marketing
Committee met today to open the tender for the rights to be title
sponsor of the IPL for the five seasons commencing in 2013.
Two
eligible bids were received and Dr Farooq Abdullah, Chairman of the
Marketing Committee, announced that the rights had been won by PepsiCo
with a bid of Rs.396.8 crore over the five seasons.
Dr
Abdullah commented “the BCCI is very pleased to welcome PepsiCo as a
central partner of the IPL. The value of the winning bid reflects the
growth and success of the IPL ”.
IPL
Governing Council Chairman, Rajeev Shukla added “PepsiCo are one of the
largest sponsors in world sport and we look forward to working with
them over the next seasons. I would also like to take this opportunity
to thank DLF for its confidence in the IPL to become the league’s first
title sponsor in 2008.”
PepsiCo’s bid is double the 200 crore paid by DLF in the first five seasons of the IPL
1 comments:
yes the title sponser DLF is now changed to PEPSI..good let see what happens this IPL
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